Author Archives: luke

With each new year comes new trends. Event venues and event planners need to stay on top of trends to maximize the value of the events they host and hold. Here are the top 5 trends in corporate events this year. Continue reading With each new year comes new trends. Event venues and event planners need to stay on top of trends to maximize the value of the events they host and hold. Here are the top 5 trends in corporate events this year. Continue reading
When searching for an event venue, many do not include air temperature and HVAC details as part of their considerations. The problem is if you do not pay attention to these details they may have a profound impact on the success of your event. We’ve all been to an event that was too hot, leaving guests sweating on the dance floor. Or worse, you're positioned right under the air conditioning, left to freeze the whole night. Both situations highlight the importance that temperature and airflow play in determining the way we perceive an environment. Simply put, bad temperature regulation or poor airflow makes for uncomfortable guests. Continue reading When searching for an event venue, many do not include air temperature and HVAC details as part of their considerations. The problem is if you do not pay attention to these details they may have a profound impact on the success of your event. We’ve all been to an event that was too hot, leaving guests sweating on the dance floor. Or worse, you're positioned right under the air conditioning, left to freeze the whole night. Both situations highlight the importance that temperature and airflow play in determining the way we perceive an environment. Simply put, bad temperature regulation or poor airflow makes for uncomfortable guests. Continue reading
Have you ever found yourself so captivated by a storyteller—you were completely drawn in and forgot where you were for the moment? Every event can benefit from helping presenters speak in a strong and engaging manner. Continue reading Have you ever found yourself so captivated by a storyteller—you were completely drawn in and forgot where you were for the moment? Every event can benefit from helping presenters speak in a strong and engaging manner. Continue reading

High levels of dopamine increase focus, drive, memory retention and regulate moods.

Dopamine is the chief component of our pleasure-reward system. It gives us that “I did it!” sensation. Dopamine is a neurotransmitter that is a key contributor to motivation, productivity and focus. If your aim is to create a memorable and rewarding event, finding ways to give your audience a healthy dose is important.

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High levels of dopamine increase focus, drive, memory retention and regulate moods.

Dopamine is the chief component of our pleasure-reward system. It gives us that “I did it!” sensation. Dopamine is a neurotransmitter that is a key contributor to motivation, productivity and focus. If your aim is to create a memorable and rewarding event, finding ways to give your audience a healthy dose is important.

Continue reading
Planning a large corporate event can be a challenge. Below are the five most important elements, that if done right, will contribute to the success of your event. 1) Location Make it Convenient: Keep the location no more than two hours away from a major airport. Avoid lengthy commutes and attendees will be grateful. Continue reading Planning a large corporate event can be a challenge. Below are the five most important elements, that if done right, will contribute to the success of your event. 1) Location Make it Convenient: Keep the location no more than two hours away from a major airport. Avoid lengthy commutes and attendees will be grateful. Continue reading
We’ve all attended boring corporate events. You know the kind - endless presentations, not enough breaks, where you walk out tired and less excited than ever before. The worst of it is science tells us a boring day yields little lasting impact. So how do you overcome this common challenge and create a lasting impact on your attendees?  Here are four easy techniques you can add to your meeting agenda today that are scientifically proven to increase comprehension. Continue reading We’ve all attended boring corporate events. You know the kind - endless presentations, not enough breaks, where you walk out tired and less excited than ever before. The worst of it is science tells us a boring day yields little lasting impact. So how do you overcome this common challenge and create a lasting impact on your attendees?  Here are four easy techniques you can add to your meeting agenda today that are scientifically proven to increase comprehension. Continue reading
Advanced marketers use personas to better understand their audience. As an event planner, your marketing can benefit from creating personas too. In their simplest form, personas are fictional characters that represent the different types of people you want to attend your event. Defining these personas from the outset allows you to greatly improve your marketing relevancy through personalization, and in turn boost attendance at your event. It sounds complicated but it isn’t. The best personas are those represent the commonalities amongst a distinct portion of your audience. So how do you define them? Continue reading Advanced marketers use personas to better understand their audience. As an event planner, your marketing can benefit from creating personas too. In their simplest form, personas are fictional characters that represent the different types of people you want to attend your event. Defining these personas from the outset allows you to greatly improve your marketing relevancy through personalization, and in turn boost attendance at your event. It sounds complicated but it isn’t. The best personas are those represent the commonalities amongst a distinct portion of your audience. So how do you define them? Continue reading
  Networking is a big reason for people to attend conferences and events. Exposure lends the opportunity to meet industry experts and forge new relationships with potential business partners. Which mobile applications best enhance networking? The nine apps below elevate the real-world conference experience helping you become a master networker. Continue reading   Networking is a big reason for people to attend conferences and events. Exposure lends the opportunity to meet industry experts and forge new relationships with potential business partners. Which mobile applications best enhance networking? The nine apps below elevate the real-world conference experience helping you become a master networker. Continue reading
Corporate retreats can be fantastic for building group cohesion and fueling company culture. However, they are not without their challenges. A corporate retreat that fails to excite employees or decreases productivity may leave employees less engaged than before. Below is our list of the six essentials every corporate retreat needs to ensure it boosts productivity and employee dedication. Continue reading Corporate retreats can be fantastic for building group cohesion and fueling company culture. However, they are not without their challenges. A corporate retreat that fails to excite employees or decreases productivity may leave employees less engaged than before. Below is our list of the six essentials every corporate retreat needs to ensure it boosts productivity and employee dedication. Continue reading
Brides Magazine recently featured Jessie and Scott's wedding at Guastavino's on their blog. When the couple decided on a classic New York City wedding, they found the perfect venue to set the scene for the black-tie affair. In the Bride's own words:
"We immediately fell in love with Guastavino's. The architecture is beautiful, especially with its tall ceilings built into the Queensboro Bridge."
Continue reading Brides Magazine recently featured Jessie and Scott's wedding at Guastavino's on their blog. When the couple decided on a classic New York City wedding, they found the perfect venue to set the scene for the black-tie affair. In the Bride's own words:
"We immediately fell in love with Guastavino's. The architecture is beautiful, especially with its tall ceilings built into the Queensboro Bridge."
Continue reading